Client type

Shopify brands

Improve your Shopify store's performance and conversion rates. Get clean analytics you can actually trust to make decisions.

Theme developmentConversion optimizationGA4/GTM trackingApp integrations

Problems I typically solve

  • Your store is slow or theme changes keep breaking things
  • Analytics shows inconsistent numbers — nobody trusts the data
  • You want to test new features but every change feels risky

How I help

  • Custom theme work: reusable sections that your team can manage
  • Performance fixes: faster load times = better conversion
  • Analytics setup: proper GA4/GTM tracking with data you can believe

Ways to work together

  • Quick sprint: Fix specific issues (2-4 weeks)
  • Monthly retainer: Ongoing optimization + maintenance
  • Audit + roadmap: Figure out what to fix first

This works if you

  • Want to see measurable results (not just "it looks better")
  • Need tracking that matches what payment processors report
  • Want someone who can own the technical side

Also handle

  • App integrations (subscription, loyalty, etc.)
  • Headless Shopify (Hydrogen/Oxygen)
  • Data warehouse setup (Snowflake, Power BI)
Want to grow your Shopify store?

Share your store URL and what you're trying to improve. I'll tell you what's realistic. English & Italian.

Recommended reading: Shopify theme development · Hydrogen/Oxygen headless · Analytics pipeline